Tuesday, 7 September 2010

Project Airfix

Those marvelous people at Airfix have come up with an idea to promote the modelling hobby to young people.


Project Airfix
Inspired by  the Airfix episode of James May's Toy Stories on BBC Television when it was demonstrated that when given the opportunity and some encouragement, youngsters can appreciate there are alternatives to the likes of the X-box. Once they had had the chance to build a model the majority of children who took part said that they actually preferred modelling to computer games.

There will no doubt be some cynics who will say that this is just a commercial exercise, but I would like to ask them, what is wrong with that? In the end the success of companies like Airfix is essential to the future of our hobby, the more young people they can attract to pleasures on building models the better. Without the revenue from the sales of existing products there will be no money to invest in new products and our wish lists will remain just that - wishes.

So, if you are involved in any sort of youth organisation, or know someone who is, go to the Project Airfix Page of their website and compete the down loadable form.

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